Movie Theatres On Top Floor Of Malls: Ever Wondered Why?

Movie theatres were one of the most visited places before the lockdown. Big malls with multiple showrooms under one roof are changing the shopping habits of Indians. Most of the time people end up buying things they don’t even need and to make visitors do that, marketers use several strategies. We are going to share one such strategy in this article.

Ever Wondered Why: Movie Theatres On Top Floor Of Malls?

Movie theatres are the go to place in the weekends! With a new movie out every Friday, it’s a good way to spend quality time with the family. Nowadays, malls have integrated theaters. Thus giving the customers an all round experience of food, entertainment and shopping. However, movie theatres are commonly found on the top most floor of malls. Ever wondered why?

Well, there are several reasons for this. The first is to earn more money! You might be wondering how can one earn money by keeping theatres on the last floor?! Well it’s simple! To reach the theatres, people will have to cross the whole mall- thanks to weirdly placed maze-like escalators! This gives them a view of all the brands available at the mall along with their products and schemes. This is a trap to lure people into buying. So when your innocent movie experience turns out to be a shopping spree, you know what happened!

Secondly, movie theatres require a lot of uninterrupted space. Sometimes even the whole floor of the mall! So the engineers keep the top floor reserved for theatres as it eases the construction. After all, no one wants to sit in a movie theatre with columns erupting in between, right?! So the top floor allows easy construction without causing any structural complications.

Thirdly, movie theatres are on the top floors to manage the crowd it attracts. Now imagine a movie theatre at the entrance of a mall’s gate. You can surely understand the crowd and traffic it will cause. This will not only be hard to manage but also cause a loss to other stores. Now if theatres are placed near the entrance, people won’t go in to visit the stores and the owners surely don’t want that! So theatres are on the topmost floors in order to give the customer the maximum view of the stores in the mall.

Well, now you know why the climb to the theatre is so high! With movies releasing online, it will be a while when we get to go to the theatres! But the next time you go to a mall, you can either take the elevator and reach the theatre directly. Or you can choose to enjoy the food, stores, and services the mall has to offer! Nevertheless, enjoy the experience of entertainment and have fun!

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Till then, stay happy and entertained and stay safe!